Social media is often used in an online environment, were companies are trying to humanize their business. However, companies are mostly using social media for online purposes, whereas the customer xp is also offline. Companies must therefore extend the experience in order to avoid a plunge in loyalty.
Tags: Social media, retail, offline, online, lead generation,
Tom Marchant, co-founder of travel company Black Tomato about over-delivery and acts, not ads....
Grappig: de organogrammen van de grootste techbedrijven.
ahhh… Carla Gugino
Britse humor + techniek gaat prima samen.
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