Mike de Block
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Showing posts tagged gap
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Ouch! this mismatch of perceptions must be embarrassing for executives.
But wait…just look a bit further and you also see another major mismatch. Look at the consumer rankings from top till down, and you will see that it’s more or less a milestone plan from consumers before they would like to act as brand advocates. It starts with fulfilling their basic needs, while gradually intensifying the customer relation in order to empower them to personal brand your products. Unfortunately, this research from IBM is showing that executives are not really spot on with their ranking.
Moreover, We are living in an attention economy where consumers know that the attention for a product is worth a lot to companies. Consumers therefore expect something in return, before they are rewarding your brand with only the slightest level of attention. So does your company want to shift from push to pull marketing, then start with simple and old-fashioned tools like offering financial discounts. As their must be a reason why collective-buying sites like Groupon are so successful…
Likes
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Tom Marchant, co-founder of travel company Black Tomato about over-delivery and acts, not ads....
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Grappig: de organogrammen van de grootste techbedrijven.
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“you can’t let other people tell you who you are, you have to decide that for yourself”
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ahhh… Carla Gugino
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Britse humor + techniek gaat prima samen.
