Mike de Block

As a Dutch entrepreneur of 25 years old, I love companies who embrace the future according to the principle of "it's the story you tell and not the product you sell". On this blog, I would like to share my vision and recent examples that underpin the need for change for the (lagging) companies who are still spammy, pushy, sales-y as a mean to attract new clients;). You can email me, tweet me, facebook me. I'd love your submissions or reactions.

Showing posts tagged canada
The best way to get your message accross is to use word-of-mouth by offering an experience in real-time. The tourism board of Canada choose Twitter to persuade Americans and I must say they did a pretty amazing job. The tourism board of Canada took the risk that negative comments appeared during their campaign. However, Canada was confident enough that there country offered true customer value, instead of masking the flaws of their product. This campaign is thus an example to follow for numerous of companies to create your distinctive power on your pross and not by masking the cons.

Posted 1 year ago

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Tags: marketing, twitter, real time, canada,

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