Mike de Block

The moment when I first laid eyes on @roamler, the start-up with #Heineken as one of it’s first customers, was.. why the *&(@  didn’t I came up with this. This service has such an enormous potential as you can utilize your customers as scouts, explores or even spies. Roamler users receive a message as soon as they get close to a challenge, which increases the relevance of the service and the likelihood that these users actually accept a challenge. Moreover, participants get paid when they fulfill a task, which increases the fun factor even more.

One of it’s first customers, Heineken, currently pays € 2 to every Roamler user who helps out Heineken to check whether it’s famous brew head (“2 fingers” for the dutchies) is offered in bars who offer Heineken. In short, Heineken checks whether the ultimate Heineken beer is tapped according to Heineken’s standards in order to guarantee the perfect Heineken experience. Not even mentioning the side effect, as users do not select a bar based on the location, people, seating’s or music, but depending on the beer brand that is being tapped. 

In short, Roamler enables brands to maintain it’s standards in a cheaper way by empowering it’s customers, instead of sending out expensive employees. For multinationals who rely on standardization, but still pursue a level of customer intimacy, Roamler is an excellent tool.

Think of a supermarket chain who utilizes their shoppers by checking the availability of certain products. Take for example, Albert Heijn (Holland), who developed an app for it’s customer, so they could upload and share their grocery list with all it’s family members to keep the list up-2-date. This app could thus benefit from the services of Roamler, as the person who does all the shopping could be timely warned that product x is being sold out, but immediately receive an alternative Albert Heijn store, with a 100% availability guarantee for their grocery list. Again, the side effect is that 20-30 year olds with a limited amount of time will be more likely to shop by Albert Heijn supermarkets.

In short, Roamler is the answer for every brand that wonders how they could make the life of it’s customers a little bit easier in order to generate attention.