Mike de Block
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Showing posts tagged apps
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Shopkick can be added to the list of customer rewarding apps, just like top guest is for hotels. As you all know, I am a fan of foursquare and advocate of rewarding your existing customer and not solely rewarding new customers with exclusive offers.
Almost all retailers are forgetting their existing customer base, but shopkick might be the solution too stop this trend. This location-based-service enables you to collect “kickbucks” via shopkicks as soon as you check into a store that is participating in the shopkick program. An audio transmitter in each participating store emits an inaudible signal that’s nevertheless detected by the app on the consumer’s phone, according to a report in the New York Times, thereby proving that he or she is in the store. That, in turn, entitles the shopper not just to kickbucks but to exclusive deals as well. Shopkick also offers consumers additional rewards when they use their phones to scan products off the shelves. However they’re earned, kickbucks can be redeemed for rewards like gift cards, Facebook credits, iPads, music downloads, donations to causes and more.
However, shopkick (and topguest as well) are only available in the States, so I am waiting for a Dutch copy of this app, just like foursquare is copied by feest.je
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I was asked by a marketeer from #Ahold Europe, to present some ideas how an #app could be of added value for one of their brands. The slideshare above is however a brief summary, as several slides has been left out due to confidentiality.
In the end, my message was that a brand has to blend into the daily life’s of their customers, if they want to be of any meaning. Brands who want to be of value should therefore embrace “pulled” actions. As pull is an unsolicited action by a consumer, whereas a “push” is a solicitation by a seller/producer. A branded app should thus earn the attention by being a community hub that facilitates a value-adding experience. In the end, the value of your brand is being determined by the degree of meaning you have for your customers. To conclude, its all about perception, so facilitating events that influence this process could align the consumers perception with your desired brand identity.
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Tom Marchant, co-founder of travel company Black Tomato about over-delivery and acts, not ads....
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Grappig: de organogrammen van de grootste techbedrijven.
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“you can’t let other people tell you who you are, you have to decide that for yourself”
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ahhh… Carla Gugino
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Duracell: Brings Toys To Life… kinda scary
