Mike de Block
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Showing posts tagged app
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For a moment, I thought WOW, but then….
Everybody has their moments when they are witnessing something amazing. However, we are also facing an abundance of information we have to consume on a daily basis in order to remain familiar with the latest trends. It’s for that reason, I would like to ask your special attention for an augmented reality game, memory-management service and a development that allows passers to control Times Square.
Why is this augmented reality game so special…. as from a marketing perspective, even though the app is free, you need to buy physical cans of Red Bull which means that it actually helps increase sales. In short, consumers get more value for money as they now are buying a “racing game” and a beverage, which makes the red bull experience more appealing for a wider audience. My wow factor of this app thus relies on the fact that this app connects both the offline as the online experience. FYI: The app allows you to develop your own track and compete with others, how? Just take a look below…
Secondly, I came across memolane. The reason why I find this app appealing, is due to my daily overconsumption of information. Every morning I start with reading my rss feeds on my ipad, scrolling trough my flipboard updates in order to be inspired and (in case I have the time) read the Financial Times . However, this worked for me until a couple of weeks ago, as I faced a tipping point where I didn’t “read” the articles anymore. I was solely consuming information with the sole purpose to convince myself that I am on top of all the latest trends, while I actually wasn’t. I thus was longing to come up with some ideas and create a footprint of my own.
In short, followers will come and go, Ignore it and focus on being your awesome self.
So why memolane?… well it helps you to keep track of your hasty and restless life, as you should enjoy of those rare, but memorable moments that your life will encounter.
Last but not least, TubeMote, aims to let people use their phones as universal remotes simply by signing up for the service, allowing them to control not only their televisions and home security systems, but also public screens on stadium scoreboards and possibly, Time’s Square billboards. The service will be tested Thursday evening in New York on Times Square and I am just amazed by the idea that every individual at the square has the ability to take control and focus on something personal, instead of the masses of advertisements. Let’s get personal again;)
My advice: take a break from your “personal” information channels and reconsider why you need them and how it can help you to fulfill your personal needs.
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Turning waiting time into shopping time by letting stores blend into the daily lifes of their consumers. Tesco’s subsidiary Home Plus from Korea, did it as it’s a perfect example how a brand can facilitates value by making the lives of their consumer a bit easier. Since instead of spending time on grocery shopping, consumers have now more time to enjoy the food they purchased at Home Plus.
UPDATE: Not 2 x 1, but 1 x 2 offers in the supermarket via QR tags
Using mobile phones, consumers will be able to buy one product for themselves and another for the children in need, sharing their action through social networks to amplify the impact of each transaction. The application which will support the initiative will have a Facebook app where users will be able to visualize and track their donations.Another great example how QR tags can be used in the retail environment.
Update 2: Shoppers collectively reduce supermarket prices via Facebook check-ins.
I’ve already covered @4foodnyc in my slideshare presentation for it’s perfect integration of social & retail, but now ICA (subsidiary of Ahold) supermarkets from Sweden has done something talk worthy as well. ICA enables their customers to individually reduce the price on a selected item by checking in at the store via a link or a QR code. However, my only problem with this campaign is that all shoppers who checked in will try to buy the product a second before it’s about to expire in order to get the best price. Nevertheless, it’s a good example of how handing over control can increase your brand goodwill and lure customers to your store. Hopefully, their mother company, Ahold, has paid attention and implement a spin-off in their current non-social stores of Albert Heijn (NL).
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Tom Marchant, co-founder of travel company Black Tomato about over-delivery and acts, not ads....
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Grappig: de organogrammen van de grootste techbedrijven.
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“you can’t let other people tell you who you are, you have to decide that for yourself”
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ahhh… Carla Gugino
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Britse humor + techniek gaat prima samen.
