Mike de Block

As a Dutch entrepreneur of 25 years old, I love companies who embrace the future according to the principle of "it's the story you tell and not the product you sell". On this blog, I would like to share my vision and recent examples that underpin the need for change for the (lagging) companies who are still spammy, pushy, sales-y as a mean to attract new clients;). You can email me, tweet me, facebook me. I'd love your submissions or reactions.

WOOW, the future of TV from @syzygy is truly amazing and even better, it’s not even that far away from us! This TV platform provides brands with the opportunity to shift from their (way old fashioned) push thoughts to a pull strategy via GOAB. As it’s about focussing on what is relevant to the viewer in a certain situation, and about giving the viewer the possibility to decide. Again social value via convenience, relevance or entertainment, even better, all together is the greatest challenge for brands these days. However, this sneak peak to the NEAR future should trigger some marketeers how their brand can blend into the ultimate TV experience.

Posted 7 months ago

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Tags: GOAB, marketing, Pull marketing,
1. mikedeblock posted this

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