As a Dutch entrepreneur of 25 years old, I love companies who embrace the future according to the principle of "it's the story you tell and not the product you sell". On this blog, I would like to share my vision and recent examples that underpin the need for change for the (lagging) companies who are still spammy, pushy, sales-y as a mean to attract new clients;). You can email me, tweet me, facebook me. I'd love your submissions or reactions.
Finally, my first column has been published in @Distrifood, which is a foodretail magazine for entrepreneurs. Let me know what you think, since ideas or feedback are always welcome.