Mike de Block
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Not pop up stores, but blog up stores are the new black. An interesting view on how to create the second largest FB community in Sweden for the benefit of Lagerhaus online store. This company is one of the few who is aware that their are millions of online stores out their, which forces them to create a distinctive factor in their proposition. The solution, not a pop up store but a blog up store. So I recommend that you take a minute to watch the movie and use the creative spark of Lagerhaus to stand out and create a pull effect instead of the old fashioned but still much used pushy marketing campagnes.
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Likes
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Tom Marchant, co-founder of travel company Black Tomato about over-delivery and acts, not ads....
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Grappig: de organogrammen van de grootste techbedrijven.
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“you can’t let other people tell you who you are, you have to decide that for yourself”
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ahhh… Carla Gugino
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Duracell: Brings Toys To Life… kinda scary
