This weeks columns discusses how retail owners can treat their store as a website.
While traveling trough China & Japan for @Wannahaves, I noticed that a lot of learnings out of the start-up world are embedded into the Japanese & Chinese retail market. However, not in Holland (yet). It’s for this reason, I wanted to send a wake up call to all supermarket organizations in Holland via this column.
Little monsters is Lady Gaga’s own Facebook. The online haven for Lady Gaga fans lets them create or share Gaga-related content, mingle with other “Little Monsters” and publicly show whether they like what users are posting. While Facebook helps people build their social graphs, Little Monsters aim to build identities around specific “interests, affinities and movements. In short, Facebook lets you create a social graph (communities at large) , but as you not always like the same things as your friend, an interest graph (communities of focus) is the solution to meet-up with peers.
In short, interest graphs are a collection of people who share the same interest and will arise next to your social graph. Social networks, will therefore become nicheworks and Lady Gaga is giving you the perfect example how to do it. What kind of passion can you facilitate to bring peers together?