While traveling trough China & Japan for @Wannahaves, I noticed that a lot of learnings out of the start-up world are embedded into the Japanese & Chinese retail market. However, not in Holland (yet). It’s for this reason, I wanted to send a wake up call to all supermarket organizations in Holland via this column.
Little monsters is Lady Gaga’s own Facebook. The online haven for Lady Gaga fans lets them create or share Gaga-related content, mingle with other “Little Monsters” and publicly show whether they like what users are posting. While Facebook helps people build their social graphs, Little Monsters aim to build identities around specific “interests, affinities and movements. In short, Facebook lets you create a social graph (communities at large) , but as you not always like the same things as your friend, an interest graph (communities of focus) is the solution to meet-up with peers.
In short, interest graphs are a collection of people who share the same interest and will arise next to your social graph. Social networks, will therefore become nicheworks and Lady Gaga is giving you the perfect example how to do it. What kind of passion can you facilitate to bring peers together?
The launch of the ex-lover blocker app by a Brazilian beer brand is a perfect example of how to combine a branded app with Facebook. The trend to launch social utility apps is growing and this app is another great example how to do so. The app prevents heartbroken men to call their ex-lovers by warning his best 3 mates when he is about to do so. If the user bypasses the app and continues to connect with the ex, then a public status will be posted on Facebook for everyone to see how “weak” he/she was.
Providing aid for your customers in a funny yet helpful way by connecting their friends is the way to go for promotional apps.
“Supermarkets advertise their brand as a cheap person”, is the topic of my fifth @distrifood column. Here I beg the Dutch supermarkets to show their true colors. Nowadays, everybody has their own selection of their favorites brands, which makes it essential to show your true brand personality. However, the majority of the (dutch) supermarket chains keeps using price as an competitive advantage. Completely ignoring the fact, that they are advertising greediness. Don’t get me wrong, price offers are a great way of luring in customers, but it is wrong to advertise your brand as a cheap person.